You can see a concept that has been develop by a young italian professional mixed team of designers and IT engineers, passionate about technology, creativity and art, who believe in useful employment, in the mass market, of these disciplines.

Apple iWatch 04

Here’s our version of iWatch and the image you see we wanted to realize style and functions, in typical Apple design that so fascinates us.

Apple iWatch 03

In our shell from the futuristic design, we enclosed ideally, the latest version of the operating system for mobile devices iOS7.

Apple iWatch 02

We have also started prototyping and we have already made the first two copies, one white and the other black, to verify the ergonomics as well as the attractiveness of the object when worn.

Apple iWatch 01

Showing the pictures and the mockups to many people, we are collecting a lot of feedbacks and most of them said that it is cool, it has a look never seen before and is very fashion on top of all the tech features that will be available.

Federico Ciccarese
Raffaello Infantino
Andrea Castellano
Mauro Alfieri


  1. Christian says:

    nice, but not likely to be released.
    apple’s products are more decent.

  2. Muzammil Ahmed says:

    The concept is great and like it is never thought before, hope Apple shall pick from you some good things.

  3. Jennibeth Mclauchlin says:

    i want you guys to conmgratulate of you. this is phenominon that watch is so fasionable& so lovely :)

  4. Bonnie says:

    Hope it will actually stay on and be water repellent enough to run with. Looks beautiful, but not sure if it will work well for runners.

  5. Roberta says:


  6. Roberta says:

    Wonderfull!! Molto fashion!

  7. Mark @ carpet cleaning Tampa Fl says:

    The Iwatch design is very cool. I’m excited. No more cases.

  8. Mark @ carpet cleaning Tampa Fl says:

    The Iwatch design is very cool. I’m excited. No more cases.

  9. Charlie White says:

    Wow! Another winner, Federico. Lovely as always. Hope you’re doing well.

    Okay if I run these on my personal site?


  10. Andy says:

    An interesting idea but what I want from an iWatch is very limited functionality, powered from my iPad/iPod/iPhone across a Bluetooth link. Clear time dislay, appointment notifications, perhaps a dictaphone, controls for answering the phone, perhaps music player via an earbud socket in the side, perhaps access to contacts and notes. I don’t need to duplicate the processing power of an iPhone on my wrist; just something light and simple that gives me a convenient access to the [processing] power already there in my iOS devices.

  11. Anna says:

    Interesting that you show both iWatch designs on the right hand/arm. Wouldn’t you be more likely to put it on left so right handers could key with right hand?

  12. Kevin reeves says:

    This is it people I no would love this watch I can’t wait

  13. Christopher says:

    Elegant. Put an internal clasp on it so it doesn’t rotate while on the arm while moving arm around and I would buy one.

  14. Victoria says:

    I would just like to know what the thoughts are on the material that it’s made of, as I am allergic to nickel and some other metals, so it’s actually hard for me to find a watch to wear. I love the concept so I would love to be able to wear it. I’m sure there are a lot other people that are allergic as well.

  15. Bruce Baber says:

    I hope this is the final design. So beautiful! I will take one in white right now!

  16. slidingdog says:

    Dont think that’ll work, try to put your hand into your pant’s pocket or a purse (I.e like you r trying to take your key out etc)

  17. Joanna says:

    Simply put…LOVE IT

  18. Mile says:

    I love the I watch… The colour range is great and the features as well. Looks sophisticated and practical. Great design

  19. Dan says:

    Nice concept, this is innovation if it could be possible to manufacture cheaply.

    One issue though, how would it adapt to fit on different peoples wrist sizes?

    Lets see what happens this Fall.

  20. Adolfo Rolanza says:

    Why does it look like a pressed iPhone 5?

  21. JMS says:

    Please have Apple make your version…it’s much sexier then the other concepts I’m seeing out there.

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  23. Mandie says:


    Regarding the above images of your Apple iWatch design, I am wondering if you might be interested in having your artwork on our magazine cover (possibly) or if you would be happy for us to use your image inside our magazine for a feature on Apple Predictions 2014.

    Please reply immediately if you are interested (a credit to the illustrator would be published)

    Many thanks
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    IDG UK

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  28. macewan says:

    I believe there is an Android watch with very similar design nearing product ready status.

  29. Brian Constante says:

    Extremely nice sleek and futuristic design! Totally love it. It looks really comfortable to wear on your wrist. If Apple doesn’t pick up this new design…I’m sure that the competition will!!! A must for this type of watch should have all the toys included in this design in order to fill everyone’s needs.

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    i didn’t read any of the comments but this is very unlikely because of the fact that everyone has a different rist size unless there is some way to fit your rist for your phone then probs not gonna happen.

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